Excellent guide, starts simple but gradually builds up a very full picture.
An excellent intro for new copywriters, and the perfect refresher for more experienced professionals.
It’s something you can refer to again and again.
I’m working my way through the book and trying some tips when I have a ‘ahh, OK that makes sense’ moment – which has happened a lot!
This book is so easy to read and hits just the right spot in its tone and style.
Everything is looked at in detail but without overwhelming you.
Recommended reading whether you’re an absolute beginner or a grizzled pro.
Basic enough to be accessible at the start, in-depth enough to provide value for every copywriter, no matter how experienced they may be.
An absolute must-have.
Should be required reading for every copywriter. Highly recommended! Buy it now!
Makes excellent copy seem achievable… the kind of teaching we all wish we’d had at school.
My kind of book – easy to read, covers all the key things you need to think about.
An excellent introduction to copywriting – lively, clear and full of great examples.
Highly recommended as a beginner’s guide, but a good refresher for more experienced copywriters too.
This book WILL improve your Business Copywriting skills!
The expertise shines through and the use of tables and graphics really help to present the information in more understandable and memorable formats.
I picked this up, and within hours I’d finished it.
This book is jammed with actionable advice and methods on copywriting for everyone to use.
Get yourself a copy. You might need a pen and highlighter, too.
I love this book.
Short on waffle, long on useful ideas and helpful examples.
Whether you’re just starting out in copywriting or a seasoned professional, this book is well worth it.
Enlightening, educational and inspiring.
Tom, just finished your book. For the first time… Absolutely loved it.
Especially the “Sharpening Up Your Copy” section.
One of the best books on copywriting I’ve read.
I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book. Buy it for your writers. And your non-writers who write.
I can vouch for this book. As an ex-copywriter I realised how much has moved on and as a content designer it gave me lots of ideas. Thanks for sharing the wisdom @tomcopy.
Already racing through this. Easily one of the best copy books I’ve read. Bravo Tom and thank you.
Exceptionally good. I can’t tell you how many tips and tricks I’ve put into action.
Rather than reading it from beginning to end, I’m dipping in and out depending on what I’d like to brush up on. It’s proving to be extremely useful.
Tom’s written a book? I can tell you already that this will be essential.
I liked the Kindle sample of your book so much yesterday that I bought it (and I’m not even a copywriter!)
I’m just glad someone wrote a book on copywriting that people can take seriously.
Quickly becoming my favourite copywriting book.
Tom is one of the best copywriters around – if you’re interested in learning the craft I’d thoroughly recommend this book.
Impressively thorough without ever losing its rhythm, and includes plenty of great examples.
Deserves to be mentioned in the same breath as the copywriting classics.
Where was this book when I started copywriting?
Dripping with copywriting goodness on every page and a must for every newbie copywriter (and a few old copy dogs too).
Let Tom take you by the hand and show you the treasures that await with his deep, detailed and delightful exploration of copywriting made simple.
From insights gleaned from NLP and psychology to real-world examples of great, effective copy – this is educational, entertaining and energetic.
Prepare to dig deep, enjoy and see your results skyrocket!
Tom has written the best all-round introduction to copywriting available today.
If you are starting your career as a copywriter, or want to refresh your knowledge, I recommend Tom’s book. You’ll get a comprehensive guide to copywriting, one that’s packed with clear examples and easy-to-follow advice.
Tom is a fantastic, highly experienced copywriter and his guide is a solid addition to any copywriter’s bookshelves.
What makes you good is what makes you different.
But you can’t break the rules until you know what they are.
Tom’s put a lifetime of learning into this book.
It’s an incredibly thorough briefing on the subject of copywriting.
So you’ll know everything there is to know about it.
And when you know more than other copywriters, you’ll know how to beat them.