Fresh. Functional. Fabulous.

Three high-level benefits, both tangible and intangible (chapter 3).

Set of three (see ‘The magic of three’ in chapter 7).

Alliteration (see ‘Add alliteration’ in chapter 12).

Discover Suki Shufu.

Premium activewear and accessories for yoga, gym, swim and outdoors.

Command headline (see ‘Give a command’ in chapter 6) also working as a call to action (chapter 8).

Descriptive subheading so readers are 100% clear on what the product is (see 'Give information' in chapter 7).

Look great. Feel fantastic.

Headline based on two commands (see ‘Give a command’ in chapter 6)

Suki Leatherbacks with our signature leatherette waistband, exquisite prints, funky solids and touchable finishes.

Cut for comfort. Made to last.

Using sentence fragments for more impact (see ‘Make it punchy’ in chapter 12).

The driest bag for wet kit.

Using a contrast (see ‘Draw a contrast’ in chapter 9) to highlight a tangible benefit (chapter 3).

Pack your kit and towel in the watertight, eco-friendly Suki Sack and forget plastic bags for ever.

Evoking the experience of using the product (see ‘Make it real’ in chapter 11).

Using commands for immediacy (‘pack’ ‘forget’) (see ‘Give a command’ in chapter 6).

Breathe naturally.

Modest play on words (natural breathing / natural ingredients) (see ‘Play on words’ in chapter 9).

Organic standard Suki 7 oils with precious Camellia aid deep breathing and relaxation, plus pure Echinacea for natural disinfection.

Features as benefits (chapter 3). Target readers will be interested in the specific ingredients used, so it’s worth mentioning them by name.

In two entrancing scents for gym time, downtime or bedtime.

Use cases presented as a set of three (see ‘The magic of three’ in chapter 7).

Alliteration on ‘time’ (see ‘Add alliteration’ in chapter 12).

The base of a great workout.

Another play on words: ‘base’ as both literal foundation and metaphorical starting point (see ‘Play on words’ in chapter 9).

Luxurious, reliably non-slip towel with pocket for valuables and markers for yoga foot placement.

Describing tangible benefits (chapter 3).

Perfect for gym, pool or beach.

Set of three use cases (see ‘The magic of three’ in chapter 7).

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