You’ll learn how to...
Understand the product
Pinpoint how the product helps people.
Turn features into benefits and seek out USPs.
Identify tangible and intangible benefits.
Get to know your reader
Uncover your reader’s fears and desires.
Decide how your copy will change how they think, feel or act.
Capture your aims in the brief.
Make your copy conversational.
Use the same words as the reader.
Bring the product to life.
Use language that’s active, positive and specific.
Craft compelling copy
Learn eight proven formulas for killer headlines.
Choose a rock-solid structure for your copy.
Convert the reader’s interest into action.
Use 20 proven creative strategies
Show the product in a new light.
Use humour, wordplay, metaphors and contrasts.
Turn weakness into strength.
Make persuasion and psychology work for you
Learn the six proven principles of persuasion.
Overcome the reader’s objections.
Exploit cognitive biases to nudge the reader to act.
What readers are saying
A lifetime of learning.
I love this book.
The best all-round introduction to copywriting.
A must for every newbie.
Quickly becoming my favourite copywriting book.
Prepare to dig deep and enjoy!
Buy this book. You won’t regret it.
A ton of great advice.
Deserves to be mentioned in the same breath as the copywriting classics.
Enlightening, educational and inspiring.
Makes excellent copy seem achievable.
Inside the book
Hundreds of real-world examples
Copywriting Made Simple is packed with real-life examples to show you exactly how the ideas and techniques will work in the real world.
With dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
Every channel covered
Copywriting Made Simple includes a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
Valued teaching resource
Copywriting Made Simple is featured on the BA Advertising course at the University for the Creative Arts.
Meet the author
Tom Albrighton has been a professional copywriter for over 12 years.
In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels, working for household names like Prudential, Jeyes and Fuji, as well as dozens of small businesses and marketing agencies.
Tom is also a co-founder of the Professional Copywriters’ Network, the UK alliance of commercial writers. In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.